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This is no ordinary wine club

Come and Discover The World of Wine.

Discover wines from around the world while you hone your palate, learn to discern quality and to determine what you like. No artificial intelligence telling you what to drink! No gimmicks. No swill.

Master The World is created to take you on a fascinating journey of wine discovery. Each wine selection has been curated from real brands and real stories from around the world. Our collection of wines is packaged in a unique book box, illustrating a theme to relay individual stories with each bottle, in a thoughtful, educational way. Master The World is more than just wine. Wine is innately social, and we are a community of wine lovers. So join us and see where this adventure leads.

Originally co-founded by Master Sommelier Evan Goldstein and CEO Limeng Stroh, both veterans in the wine industry, Master the World has developed a high-quality production process since 2017 to create mini-bottles of wines from well-known brands from around the world. 

Today, our bottles are subjected to sensory and lab analyses; our wine delivery has worked through regulatory hoops; and with creative branding and packaging, and a proprietary wine evaluation tool, Master The World has created a unique and effective wine education experience delivered conveniently to your doorstep. 

I Am Ready To Sharpen My Senses And Hone My Wine Palate!

Let's Get Started

Media & Press

Wpost
"I’ve tasted through a few Master the World kits, and it’s a humbling experience. Ultimately, though, the point isn’t to validate your impressions of wine against those of a few people with red pins on their lapels. The goal is to learn what to look for while tasting high-quality, representative wines from around the world so that you can appreciate the variety and nuance wine has to offer."
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"Whether you’re looking for gift ideas or just some bright spots to get you through the winter, these companies deliver straight to your door. Designed as an educational aid, each of the selections is chosen for its typicity by a panel of sommeliers; monthly webinars offer a chance to taste along with three Master Sommeliers."
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"5 Tips For Blind Wine Tasting ... It’s a way of experiencing a glass of wine without external context. The drinker and their senses—that’s it. Clues are gathered by what one sees, smells and tastes. And actually, this is something anyone can do. Here are five tips to explore blind wine tasting in your home, light on pressure, heavy on enjoyment."
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"Blind tasting wine—sniffing and sipping with no other information than whether it’s white or red—is humbling. It’s also irresistible ... Now there’s a way to find out. Master the World is a monthly subscription blind-tasting kits, newly available to wine enthusiasts with any level of tasting experience (or lack thereof) ... in praise of the program, over the course of the Master Somms’ explanations of why each wine wasn’t the other choices given, I came out substantially enlightened about tell-tale characteristics of varieties and regions."
Hideaway
"20 Holiday Gifts for Foodies ... A fun diversion for homebound oenophiles: blind-tasting kits delivered to their doorstep. Each contains a half-dozen textbook examples of specific grapes, varieties, regions or styles in 6.3 fluid-ounce bottles. An online interactive tasting tool leads them through the pros’ deductive sensory analysis, and if you hook them up with a subscription, a trio of master sommeliers, led by Goldstein, will take them through a monthly tasting of each new kit."
The Drunken Cyclist
"The concept is both fairly simple but also rather extraordinary. The folks at Master the World™ curate six wines every month and send them to you in numbered 187ml bottles for you to taste on your own, blind (meaning you have no idea what the wines are, other than, of course, the color) ... For wine geeks like me or someone who is just trying to discover more about wine, this is a fabulous concept."
1 Wine Dude
Who should get it? Anyone who’s serious about upping their wine tasting game ... Does it work? Yes! I actually could perceive some improvements even in this first tasting ... Is it worth it? Yep. This is probably the best blind tasting kit on the market, and is fairly cost-effective vs. buying full-sized individual bottles (and includes enough of each wine to split the tasting with a partner).
Grape Experiences
"Lest you think that the Master the World blind tasting kits are for wine trade only, think again ... Since May 2020, Master the World has hosted free monthly webinars for all wine lovers who would like to learn more about blind tasting and learn from Master Sommeliers who discuss the monthly wine kits ... This is wine education at its best … and I hope to see you there!

Customer Testimonials

Chris Dooley
“The descriptions and rationale are concise. The length of this tasting portion is well thought out and not too intense.”
Eleven Madison Park | NYC
Sommelier
Jordan and Danica
I just placed the order for that second webinar kit. We're excited to share with our family. Thank you for organizing this and opening it up to non-somms! I can't say I've looked at everything but many of the classes I've come across haven't had the depth that we came across from just that last class. It seemed like other classes we've tried have been pretty low depth and just a venue for people to taste but not dissect a wine. It was great to hear professionals talk through how they taste, share their knowledge, and also be welcoming to questions.
MONTHLY SUBSCRIBERS
Jim Rollston
"Master The World is a great product. The wines were really well-selected and showing beautifully."
Manresa Restaurant | CA
Master Sommelier
Eric Corcoran
"Great to be able to hone your palate on quality, representative wines, curated by a Master! Trying wines through Master The World introduces us to new wines we might not usually spring for."
Boston | MA
ANNUAL SUBSCRIBER
Tristan Dyer-Kindy
"You have a winning idea here...I have always said that there needs to be an easier, more affordable, & more specific way to learn to taste wines. You hit the nail on the head."
Vino Volo | Nationwide
Wine Director
Jerry Kim
I had an awesome experience today that I wanted to share with you today ... we did a blind tasting of seven wines. I immediately felt comfortable verbalizing the grid and confidently said the structures. One one of the wines, I nailed the varietal, location and the vintage ... thanks to the previous kit, I couldn’t forget the floral aromatic the wine had. Your monthly tastings are really helping me a lot - thank you!!
NYC
CULINARY SCHOOL PROGRAM

Master Sommelier Evan Goldstein

Chief Wine Officer

Evan Goldstein calls himself “trilingual x 3:” He “speaks” three languages – wine, food, and wine-and-food pairings – and can do so in three languages to boot – French, Portuguese, and English. An internationally recognized authority and educator, Goldstein is a born teacher who has dedicated his adult life to introducing and sharing with others his passion for wine.

One of just 269 Master Sommeliers worldwide, Goldstein has authored four books, and co-authored several more. He is also principal, with business partner Limeng Stroh, of two companies: Full Circle Wine Solutions (President and Chief Education Officer) and Master the World™ (Co-founder and Chief Wine Officer). This people-person has a warm sense of humor, spreading the gospel of food, wine, and food-and-wine-pairings through “edu-tainment.” According to Goldstein, you should be able to “laugh while you are learning.”

Goldstein’s latest venture with Stroh is Master the World™ (MTW). An innovative wine education platform for wine enthusiasts and industry professionals, MTW comprises a blind tasting kit with a companion online evaluation experience designed to increase wine knowledge and train your palate.

Concurrently, Stroh and he run Full Circle Wine Solutions (FCWS), a top California-based wine marketing and education firm. As an “educators’ educator,” Goldstein has access to a huge network of contacts garnered over decades of wine industry experience. He created education programs, wine training and service hospitality schools with Seagram Chateau & Estates, Diageo, Allied Domecq, and Beam Wine Estates.

As a founding board member for the Court of Master Sommeliers, Goldstein, for the last 30 years has been training and examining candidates. Goldstein passed the prestigious Master Sommelier examination age 26 in 1987, just the eighth American to do so and youngest ever at the time.

Goldstein’s formal wine and food education began at age 19, working in the kitchens of Restaurant Le Saintongeais and the Hotel Lancaster in Paris, Auberge du Soleil in Napa Valley, and Chez Panisse Café in Berkeley, California.

In 1984 Goldstein joined his mother, chef, and author Joyce Goldstein, in opening the celebrated Square One where, as sommelier, his wine lists received myriad awards. Together, they went on to co-author Wine and Food Pairing in the Williams Sonoma Lifestyles series (1999). Once bitten by the writing bug, Goldstein wrote the critically acclaimed Perfect Pairings: A Master Sommelier’s Practical Advice for Partnering Wine with Food followed by a sequel and a book on South American wines.

Today, Goldstein continues to spread the gospel of wine and food. He has been included twice in IntoWine.com’s “Top 100 Most Influential People in the U.S. Wine Industry,” starting with the debut list released in 2013, and again in 2018.

Does this expert rest on his laurels? Not a chance! With new vintages, new regions, an industry that is constantly changing, you are constantly confronted with “I didn’t know that.” Wordsmith Evan Goldstein calls it being “Wine’s humble servant.”