Every morning, Evan watched a New York City sommelier, studying for the tasting section of a prestigious wine certification exam, ritualistically open a set of six crudely-packed mini wine bottles to blind taste, in an effort to train her palate. The wine bottles were packed by a friend back home to help her study. When she finished tasting, she would email home and ask for the wines’ identities to check her deductions. This got Evan thinking: There’s got to be a more effective way to train one’s wine palate, and not just for sommeliers but for all wine lovers.
Fast forward a few diligent years, we have figured out a high-quality production process, subjected it to sensory and lab analyses, jumped through regulatory hoops, created branding and packaging, and developed a wine evaluation tool that has morphed into a unique and effective wine education experience: Master the World.
This is no ordinary wine club – it is a wine club that will empower you to explore new wines, learn how to evaluate them, and decide for yourself what you like. No artificial intelligence telling you what to drink, no gimmicks, no swill.
I Am Ready To Sharpen My Senses And Hone My Wine Palate!
Media & Press
The Drunken Cyclist
1 Wine Dude
Jordan and Danica
Master The World is a new venture from industry veterans Master Sommelier Evan Goldstein and Limeng Stroh (Co-founder/CEO). Both are long-time business partners in Full Circle Wine Solutions, a leading California-based wine & spirits marketing and education firm. Wine education has always been the focus of their work, with Master the World a natural extension to their professional mission.
Master Sommelier & Chief Wine Officer
and Chief Executive Officer
Our Team & Coaches
Our startup is built by the amazing dedication and strong passion of these individuals. Please meet our team and the Master Sommeliers who taste, grid, and coach. Soon, our Master the World experience will give you the opportunity to book sessions with one of our Master Sommelier coaches.