How Will I Master The World of Wine?Master the World empowers wine professionals and enthusiasts. No matter where you are in your wine journey, we can help you hone your tasting skills and grow your wine knowledge.Join UsMonthly Webinar August 19Tune in to our August webinar featuring kit 108A, with Master Sommeliers Evan Goldstein, Madeline Triffon, & Tim Gaiser.Join Us >Benchmark Wines Selected by a Panel of Master Sommeliers”It is very useful and very thoughtful; the user interface was very easy to use.” – Matt Dulle,
Beverage Director at Lazy Bear, San Francisco Learn More With Our FAQs >Expand Your Wine Knowledge Alongside Your PalateIn addition to our kits and interactive tasting experience, we also have tools and videos to build your wine knowledge. Stay up to date on the inside scoop with our wine community blog. Read Our Story >Watch How It WorksHere’s a video to explain how to use our kits and why blind tasting will help you hone your tasting skills.Watch Video
Select one-time, monthly, or annual shipments. Members of the trade are invited to apply to join our study group to get extra kits for their palate training.
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Each kit is a curated selection of six 187ml bottles of wine with a tasting mat and instructions on how to use our online tasting evaluation grid.
Follow instructions to set up your blind tasting, taste the wines, and submit your deductions to reveal wine identities and improve your palate…one kit at a time!
Discover New Wines
Hone your palate with premium bottlings from iconic regions around the world.
Quality You Can Trust
Exemplary fine wines selected by Master Sommeliers and checked for flaws before bottling – No plonk here!
At Your Own Pace
Time yourself on the flight or taste one wine at a time. Master the World is suitable for any level of learning.
No need to decide between shelves and shelves of wines. Kits are shipped directly to your doorstep.
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“The descriptions and rationale are concise. The length of this tasting portion is well thought out and not too intense.”
Chris DooleySommelier ELEVEN MADISON PARK, NYC
“Master The World is a great product.
The wines were really well-selected and showing beautifully.”
Jim RollstonMaster Sommelier MANRESA RESTAURANT, CA
“You have a winning idea here…there needs to be an easier, more affordable, & more specific way to learn to taste wines. You hit the nail on the head.”
Tristan Dyer-KindyWine DirectorVINO VOLO, NATIONWIDE
“Great to be able to hone your palate on quality, representative wines, curated by a Master! Trying wines through Master The World introduces us to new wines we might not usually spring for.”
Frequently Asked Questions
You love wine. It is your passion. You just wish you could go further and learn about new regions, new grape varieties. Or maybe it gets deeper than that: you need to pass a wine certification exam to get ahead in your career, or you want to impress your wine-loving boss. Master the World empowers Wine Professionals & Enthusiasts to improve their palates and grow wine knowledge. Our tasting kit will help you organize your tasting experience to allow you to evaluate wine, understand what you’re drinking and articulate what you like and what you know.
Yes!! If you’re a passionate enthusiast, these kits help you explore a range of “classic wines and grapes” and take out the guesswork about benchmark examples for reference – that’s what we do in our selection process. And more importantly, it will be FUN. Check our Tools & Tips section to learn the best practices for a successful tasting with your kit, watch videos or read blogs to enhance your experience.
Yes!! If you are a wine professional, think of this as wine “navy seal” training: Our goal is to help you improve your tasting skills by providing curated wine kits that you can test yourself against, and receive immediate feedback on how you fared against the findings of a panel of Master Sommeliers.
In addition to our Tools & Tips sections where you will find slides, videos and blogs, we will also be adding a premium service to our site where you can chat with a Master Sommelier for additional coaching. Also, you can count on us to add “geeked-out” thematic kits, such as Terroir-focused comparatives or vintage verticals of world class wines.
Even though the identities of the wines are masked by sleeves, the identity of each wine is on the bottle’s inner label – so at any point, if you want to stop guessing, click for an online reveal or just rip the sleeve off. We NEVER use bulk wine but are actually re-bottling branded 750mls into 187mls from an anaerobic wine transfer process. These are world class wines selected by a panel of Master Sommeliers.
Our panel, led by Master Sommelier Evan Goldstein, meets and tastes regularly to determine the best examples of wines by grape, country and region. We evaluate many more samples than you might believe to curate and purchase “benchmark” selections to share with you. Rest assured that your experience is our #1 priority and we scrutinize and choose the wines based on their being signature examples of what they are.
This is not a timed exercise, unless you want it to be. We do not expect you to knock out each wine in four to five minutes. Take as much time as you would like or use a timer if you want. Your first two wines will start out a little slower, but as you become accustomed to the scoring grid, your evaluation will speed up. Most people tell us somewhere around 15 minutes per wine is where they start. And know that you can always change your mind until you hit “submit.”
Once a benchmark wine has been selected, we “map” and create an answer key for the wine. Your deductions are scored against our observations. Note that while several elements are absolute (the dryness or sweetness of a wine, its color, or the elements of structure such tannins, acid, and alcohol), others are more subjective. The three descriptors you may choose for aromas/flavor may come from a slightly larger matrix of terms we have approved. After all, one person’s peach may be another’s nectarine!
The lists of fruit, floral, oak, spice and other such descriptors were assembled, by category, as an accepted matrix of the most frequently referenced/used terms for each. While inevitably not 100% exhaustive, they are comprehensive. If you believe that there are any terms missing from our lists, please let us know. We’ll evaluate and possibly add it to ours.
Each kit is a curated selection of six bottles of wine, with a tasting mat and instructions on how to use our site/app to evaluate these wines. Each bottle is 187 ml, which is about 6.3 fluid ounces. Wines that are benchmarks of the regions and varietals they represent are selected by our panel of Master Sommeliers. We re-bottle into these 187ml bottles through an anaerobic (oxygen-free) process to maintain the quality of the wine. These are premium and super premium branded wines, not bulk wines and once you submit your deductions, we reveal the full identities of the labels so it will be an open, honest process. The bottles are sealed with screw caps for freshness and convenience – no corkscrews needed.